What is Pay Per Click

What is Pay Per Click

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What is Pay Per Click?

Pay Per Click is a digital ads click marketing service. If you use this service, your ad will be clicked and the buyer will come to your website. The pay-per-click service is provided by various search engines and social media. If you want you can take this service through social media or search engine companies such as search engine includes Google, Bing and social media including Facebook, Twitter and LinkedIn.

Pay-per-click advertising, people know as PPC advertising. This is paid marketing because if you start this service you will have to pay for the clicks. That means if you want to get 100 clicks for your website or product ad and if that keyword CPC value is 1 dollar then you have to spend 100 dollars for marketing.

The pay-per-click service works in two ways. One is search engine advertising which will show the link of your website or product. In another, display advertising through which your website or product's ad will show on different websites. You can also do marketing by creating sponsored links. And you can do marketing by doing ad shows on different websites.

In short, pay-per-click is a digital advertising system. You can use it easily to bring real buyers or visitors to your website and in return, you have to pay the pay-per-click service provider.

PPC marketing keywords need to be used in such a way that you can bid in a way that lowers your costs and increases website sales.

The advantages of using Pay Per Click or PPC

There are many advantages to using the Pay Per Click service. If we want to say that we can tell you many benefits.

So let's take a look at some of the advantages.

  • If you can properly bid for the keyword of your product or website, then if someone searches for your keyword, your keyword will be the first one to appear on different relevant websites. And also the ad of your product or website will show on different websites.
  • You can easily introduce your website or product brand to people. When you introduce your website name or product name to people, your website will come up first when people search for your brand name online.
  • You can run multiple campaigns at once with different keywords or keywords with different product names. When you market to multiple keywords at once, your product sales will increase and so will the number of visitors to your website.
  • The CPC value of your website will increase when you work with high CPC keywords.
  • Using a pay-per-click service can increase website visitors and get instant traffic.
  • And the advantage of PPC marketing is that you don't have to pay any kind of click charge till visitors click on your ad or keyword link and visitors come to your website.
  • Pay Per Click is a type of digital online marketing that you can use to drive traffic to the website as well as sell your product. The safest way to get instant visitors or traffic is through paid marketing i.e. PPC advertising.

Pay Per Click Cost

The cost of pay-per-click depends on the value of your keyword CPC. In general, the cost per click on your PPC addressing depends on your keyword value.

Suppose you select a keyword for the pay-per-click campaign "What is pay-per-click example?". Now if this keyword CPC value is 1 dollar and if you want to get 100 clicks on your website. Then this campaign cost will cost 100 dollars.

There is no cost to you unless you get a click on your keyword. If the value of your keyword is one dollar then one click will deduct 1 dollar from the cost of your campaign. To start a campaign you need to set a budget that will deduct costs per click from that budget.


Now you know "What is Pay Per Click?" Hope you like it. If you want to know more about pay-per-click, you can let us know by commenting.